President of the Marka Polska Think Tank Foundation, Professor at the Wrocław University of Economics, Chair of the Kotler Impact Poland Advisory Board, Advisor to the President at Pracodawcy RP (Employer of Poland), Vice-Chair of the Western Chamber of Commerce Council, Advisor for University Cooperation to the Association of Financial Enterprises in Poland (ZPF), Advisor to numerous Polish and international companies and corporations on marketing, development strategy, and PR. Since 2022, she has been a visiting professor at Kasetsart University in Bangkok. Barbara Mróz-Gorgoń is a consultant and specialist in corporate branding and strategy, a researcher, and a scientist in one. Throughout her career, she has delivered over 20 power speeches and co-hosted podcasts. She also regularly conducts training and workshops for numerous renowned companies (domestic and foreign) operating in both the Polish and global markets. She is the author of numerous scientific publications, including the book “Rebranding. Strategic Change for Organizations,” published by PWN, which received the prestigious “Economicus 2020” distinction – awarded by the competition jury of Dziennik Gazeta Prawna. She is co-author of the Polish edition of the book: Fundamentals of Modern Marketing – a compendium of knowledge prepared jointly with global marketing guru Professor Philip Kotler. Since 2025, she has been the curator of the generative art exhibition artintell (art using AI). Also in 2025, Professor Mróz-Gorgoń was appointed, by regulation of the Ministry of Sport and Tourism, as an expert to the inter-ministerial team developing a coherent communication strategy for the Polish brand.
